Monday, October 15, 2012

Red Bull: By the Numbers

Commands 43% of the US energy drink market.
Sold 4.6 Billion Cans of Red Bull in 2011.
2011 revenue of $5.5 Billion, a third of which the company says they put back into marketing.

Yes, now I understand how RB can afford to do so much cool stuff.  Keep on, keepin' on!  I would be curious how Monster's numbers would stack up against RB's?

Source: Newsweek, Red Bull Goes to Space

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